· How is your dealership training your current technicians ?
Dealers who have worked with manufacturers directly in the past may wonder how distributors fit into the equation and what value distributors can add to their retail business. When I speak with dealers who purchase and promote power equipment available through distribution, I hear a wide range of reasons why dealers get excited about working with a distributor. Here are the benefits I hear most frequently from OPE dealers.
Here are two suggestions from KPM dealers that may work for your dealership – and a tip from KPM.
Dealer Suggestion #1 - Use retail financing plans and the associated monthly payment
By marking the equipment you have on your floor with a monthly payment, it helps a potential customer “budget” the purchase. Be sure to include the appropriate sales tax and then use the monthly payment factor provided by the retail finance company.
Some equipment manufacturers have formatted hang tags that are customizable and printable. If you can, try not to handwrite them. Research shows customers are less likely to haggle over price when the tag is printed.