KPM Blog

Jesse Hellyer

Currently Director of IT and Marketing Technology at KPM Exceptional, Jesse has over 15 years of experience in the Outdoor Power Equipment Industry. Starting as KPM’s IT Assistant in 2000, Jesse grew right along with KPM. He is responsible for building KPM’s dealer portal website, which includes online ordering and payment systems along with many other features. Jesse received a four-year degree in Computer Science from The College of New Jersey. KPM hired Jesse right out of college as a full-time employee to work in the IT department. After nearly 10 years, Jesse is leading IT and has taken on the new responsibility of implementing and managing Marketing Technology. Jesse is a technology leader within the Outdoor Power Equipment industry.
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Recent Posts

Green Industry Pros Magazine Article about Southern NJ dealer Rental Country

Posted by Jesse Hellyer on April 14, 2017 at 4:19 PM

We're super proud to be able to share the following article with our blog readers.  

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Topics: dealer, wright, scag

Using Technology To Increase Your Dealership's Efficiency

Posted by Jesse Hellyer on February 24, 2016 at 3:24 PM

I'm sure you've heard the saying "Time is money." An overused cliche yes, but nonetheless its underlying meaning will always hold true. So, I ask you this: Is your outdoor power equipment dealership running efficiently, or is there room for improvement? With the limited resources that small- and medium-sized businesses operate on, efficiency becomes even more critical to maintaining and growing your profits. Here are three technologies that will help you become a more profitable and efficient outdoor power equipment dealership.

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Topics: profit, technology, Sales, efficiency

Kick Start 2016 with Revenue Generating Ideas for Your OPE Dealership

Posted by Jesse Hellyer on January 20, 2016 at 4:05 PM

This past year, KPM worked with Alex Goldfayn to incorporate some of his Evangelist marketing ideas into our own business. One specific thing that Alex explains to his clients is how to incorporate client testimonials into your company’s communications.

Recently, Alex gave this webinar to his past and current clients as a kickoff for 2016. I wanted to share this with our blog readers. Maybe you can find value in Alex’s ideas for your own OPE business.

Highlights from the webinar include:

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Topics: ideas for 2016, marketing, referrals, testimonials

KPM Partners with BMS Vendors to Help OPE Dealers

Posted by Jesse Hellyer on November 19, 2015 at 4:58 PM

In today’s environment, technology is a vital part of most areas of business. So, it’s no wonder that business management systems (BMS) are making their way into outdoor power equipment dealerships. In fact, a high-quality BMS provides a competitive advantage to OPE dealers. Those using such a system are more accurate and responsive and are better able to meet customer demands.

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Topics: customer, business, technology

Takeaways from the GIE Expo 2015

Posted by Jesse Hellyer on November 9, 2015 at 2:44 PM

This October, Louisville, Kentucky, hosted the annual GIE Expo, a premier outdoor power equipment industry event and one of the largest tradeshows in the U.S.  The vast majority of companies in the industry attend each year, including manufacturers, distributors, dealers, landscapers and other end users.  This year’s show was no exception.  In fact, while some regional tradeshows struggle with attendance, the GIE Expo grew in 2015 to more than 21,000 people.  

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Topics: outdoor power equipment, GIE EXPO

Five simple tips to leverage social media for OPE dealerships

Posted by Jesse Hellyer on September 11, 2015 at 11:37 PM

Social media is playing a larger role in driving traffic to retail businesses.  Not only are more people engaging with brands on social media networks, but social media is also impacting how your business ranks on Google.  Potential customers may do an online search before deciding which OPE dealerships to visit.  It’s vital to capitalize on the growing significance of social media – so we put together a few tips to start with.
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Topics: dealer, retailer, advice, social media

Shoppers Prefer Local Retail Businesses over National Chains

Posted by Jesse Hellyer on August 31, 2015 at 12:09 PM

According to eMarketer, online shoppers surveyed prefer to shop local retail businesses, primarily due to the level of personalization and customer experience. “More than nine in 10 said local businesses were more trustworthy and better at treating them fairly, and a similar percentage said they were better at customer service overall."

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Topics: dealer, what do my customers want, business, website, customer attraction, ope, brick and mortar, technology

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