Most outdoor power equipment dealers contain their business inside their four walls, and they wait for potential customers to come inside the dealership. They have created a comfort zone where they feel at ease completing the same day-to-day tasks that have always been on the agenda. While that process may keep these dealerships in business, it by no means guarantees a large amount of success or growth.
Have you ever walked into a store and encountered a display that was almost empty? I have, and the thing that comes to mind is “this store doesn’t carry the merchandise I need.”
As a customer, that can be a very frustrating experience. After all, he or she took the time to drive all the way to the retail store only to be disappointed with the apparent lack of inventory available.