KPM Blog

Marketing Tips For Outdoor Power Equipment Dealerships

Posted by Barry Knauer on January 22, 2016 at 11:36 AM

Tried-And-True Marketing Tactics You Should Try in 2016

When you are busy running an outdoor power equipment dealership, it can be hard to find time to take on the task of marketing. We often push it to the back burner because of the varying degrees of trial and error it requires to get results from our efforts. Since time is money and we can’t waste what little resources we have to spare, KPM has compiled a tried-and-true list of tips and tricks to augment your dealership's marketing efforts. If you want to increase awareness and drive more traffic to your dealership, try some of these marketing tactics.

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Topics: outdoor power equipment, advice, marketing, Dealership

Creating Great Culture Makes For a More Successful Company

Posted by Glenn Beyerl on December 18, 2015 at 7:22 AM

An organization’s culture is developed, in most cases, through the activities of the people involved over time. The activities, by way of only a few examples may be:

  • The way people speak to one another
  • How they serve a customer
  • The backdrop behind how decisions are made
  • Empathy for customers and each other
  • Or, from a long history of processes, procedures and policies

Sometimes a culture is borne out of an organizational creed, mission statement, prayer, or the leader in the organization.

It is entirely viable that a culture can attract people in the examples noted. “ABC company is a great company to work for,” one might hear. Do they pay high compensation? Do they give a lot of time off?

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Topics: business, advice, small business, culture

Top 10 Needs for Today’s Small Business Owners

Posted by Glenn Beyerl on October 22, 2015 at 11:31 AM

According to the Bureau of Labor Statistics, the number of small business births is exceeding the exit rate of companies, or company closures—a positive trend we haven’t seen since 2007.  With increasing competition, how can your small business stay ahead of the pack?

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Topics: dealer, retailer, business, advice

Five simple tips to leverage social media for OPE dealerships

Posted by Jesse Hellyer on September 11, 2015 at 11:37 PM

Social media is playing a larger role in driving traffic to retail businesses.  Not only are more people engaging with brands on social media networks, but social media is also impacting how your business ranks on Google.  Potential customers may do an online search before deciding which OPE dealerships to visit.  It’s vital to capitalize on the growing significance of social media – so we put together a few tips to start with.
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Topics: dealer, retailer, advice, social media

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Being an outdoor power equipment retail business is different than most other retail environments. Read our blog to get useful tips and advice that will help you overcome challenges and identify opportunities to grow your business.

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