KPM Blog

Five simple tips to leverage social media for OPE dealerships

Posted by Jesse Hellyer on September 11, 2015 at 11:37 PM

Social media is playing a larger role in driving traffic to retail businesses.  Not only are more people engaging with brands on social media networks, but social media is also impacting how your business ranks on Google.  Potential customers may do an online search before deciding which OPE dealerships to visit.  It’s vital to capitalize on the growing significance of social media – so we put together a few tips to start with.
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Topics: dealer, retailer, advice, social media

Shoppers Prefer Local Retail Businesses over National Chains

Posted by Jesse Hellyer on August 31, 2015 at 12:09 PM

According to eMarketer, online shoppers surveyed prefer to shop local retail businesses, primarily due to the level of personalization and customer experience. “More than nine in 10 said local businesses were more trustworthy and better at treating them fairly, and a similar percentage said they were better at customer service overall."

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Topics: dealer, what do my customers want, business, website, customer attraction, ope, brick and mortar, technology

Fall Clean Up

Posted by Bob Consalvi on July 28, 2015 at 10:43 PM

Soon, the leaves will be falling causing a frenzy among landscape contractors to get their customers’ properties cleaned up before the snow flies. Be prepared to help your customers and make the most of this selling opportunity.

Here are some tips to maximize sales.

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Topics: dealer, fall, truckloader, blower, debris, leaves, vacuum

Protect your profit margins

Posted by Rick Favata on July 17, 2015 at 12:20 PM

David Dollard recently wrote about a few great tips to help dealers increase their profitability in his blog post.  Here are a few suggestions on how to protect and possibly increase your profit margins.

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Topics: dealer, pricing strategy, preferred customer, monthly payments, profit

3 ways to increase your profitability

Posted by David Dollard on July 14, 2015 at 5:08 PM

Here are two suggestions from KPM dealers that may work for your dealership – and a tip from KPM.


Dealer Suggestion #1 - Use retail financing plans and the associated monthly payment

By marking the equipment you have on your floor with a monthly payment, it helps a potential customer “budget” the purchase. Be sure to include the appropriate sales tax and then use the monthly payment factor provided by the retail finance company.

Some equipment manufacturers have formatted hang tags that are customizable and printable. If you can, try not to handwrite them. Research shows customers are less likely to haggle over price when the tag is printed.

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Topics: dealer, outdoor power equipment, profit

Don't keep your business a secret...

Posted by Glenn Beyerl on July 10, 2015 at 5:55 PM

Be Proud of Your Business Impact 

When asked about your business or what type of work you do, how do you respond? Is it, “we sell lawn mowers,” or “I work for so and so and I fix mowers?” Why are we so modest when talking about our chosen business ventures or careers? Are we embarrassed? Well, of course not.

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Topics: dealer, customer, business

Lower pricing and more products don’t translate into successful dealers

Posted by Glenn Beyerl on July 1, 2015 at 6:27 PM

Successful Dealers

The most successful dealers can differentiate themselves from the competition (other independently owned dealers and the big box stores) and do not compete using price as a primary differentiator. Instead, they consistently deliver a unique bundle of services and are willing and able to invest the time, money and energy in promoting themselves as their own brand. Competing on price only, or entering "the race to the bottom," may reap a short-term benefit, but flies in the face of long-term existence.

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Topics: dealer, outdoor power equipment, pricing strategy, race to the bottom

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Being an outdoor power equipment retail business is different than most other retail environments. Read our blog to get useful tips and advice that will help you overcome challenges and identify opportunities to grow your business.

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