· How is your dealership training your current technicians ?
Why do I need to keep in contact with my customers?
Building and maintaining relationships with your current customers is often an overlooked strategy to generate sales for your business. Yes, thats right - relationship management with your customers can directly increase your sales figures. Plus, working with your existing customers can be more cost effective. You can directly influence your customers - by making them feel appreciated.
You are currently selling products and services to your consumer base on a daily basis. They like doing business with you, and you have a lot of repeat customers. Have you ever thought of using them to solidify relationships, and increase sales and referrals? Why not use the information you currently have to improve your bottom line by keeping your customers engaged and aware of business trends and promotions?
Of course, it's that time of year again, time to prep your outdoor power equipment dealership for the Springtime surge in business. In our industry, there are always elements that we can improve. This time of year is the perfect opportunity to consider what you can do to make the customer experience better this season. After seeing dozens of dealerships go through this process, we here at KPM have compiled a list of the most valuable improvements and changes you can make to gain the upper hand.
As an outdoor power equipment dealership, you are always trying to find ways to maximize your selling potential. Equipment demo programs are the perfect way to gain more customers by creating a hands-on environment for buyers, AND they give you an edge over competitors. But to achieve success, it has to be managed correctly.
Tried-And-True Marketing Tactics You Should Try in 2016
When you are busy running an outdoor power equipment dealership, it can be hard to find time to take on the task of marketing. We often push it to the back burner because of the varying degrees of trial and error it requires to get results from our efforts. Since time is money and we can’t waste what little resources we have to spare, KPM has compiled a tried-and-true list of tips and tricks to augment your dealership's marketing efforts. If you want to increase awareness and drive more traffic to your dealership, try some of these marketing tactics.
Most outdoor power equipment dealers contain their business inside their four walls, and they wait for potential customers to come inside the dealership. They have created a comfort zone where they feel at ease completing the same day-to-day tasks that have always been on the agenda. While that process may keep these dealerships in business, it by no means guarantees a large amount of success or growth.