KPM Blog

How Can The Equipment & Engine Training Council Help Your Dealership ?

Posted by David Dollard on April 9, 2018 at 9:33 AM

· How is your dealership training your current technicians ?

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Topics: opeesa, ope, Dealership, eetc, mechanics, small engine

How Important is it to Stay In Touch with Current Customers?

Posted by Stanley Abramowitz on March 28, 2016 at 2:32 PM

Why do I need to keep in contact with my customers?

Building and maintaining relationships with your current customers is often an overlooked strategy to generate sales for your business.  Yes, thats right - relationship management with your customers can directly increase your sales figures.  Plus, working with your existing customers can be more cost effective.  You can directly influence your customers - by making them feel appreciated.

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Topics: outdoor power equipment, customer attraction, Dealership

Engage Your Customers Through Email

Posted by Scott Redan on March 25, 2016 at 3:45 PM

 

Email Marketing

You are currently selling products and services to your consumer base on a daily basis. They like doing business with you, and you have a lot of repeat customers. Have you ever thought of using them to solidify relationships, and increase sales and referrals? Why not use the information you currently have to improve your bottom line by keeping your customers engaged and aware of business trends and promotions?

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Topics: outdoor power equipment, marketing, Dealership

Is Your Outdoor Power Equipment Dealership Ready For Spring?

Posted by Mark Zaffuto on February 1, 2016 at 9:17 AM

Of course, it's that time of year again, time to prep your outdoor power equipment dealership for the Springtime surge in business. In our industry, there are always elements that we can improve. This time of year is the perfect opportunity to consider what you can do to make the customer experience better this season. After seeing dozens of dealerships go through this process, we here at KPM have compiled a list of the most valuable improvements and changes you can make to gain the upper hand.

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Topics: outdoor power equipment, spring, Dealership

Use Demos To Promote Your Outdoor Power Equipment Dealership

Posted by Andrew Grenot on January 27, 2016 at 12:13 PM

As an outdoor power equipment dealership, you are always trying to find ways to maximize your selling potential. Equipment demo programs are the perfect way to gain more customers by creating a hands-on environment for buyers, AND they give you an edge over competitors. But to achieve success, it has to be managed correctly.

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Topics: Sales, Dealership, Demo

Marketing Tips For Outdoor Power Equipment Dealerships

Posted by Barry Knauer on January 22, 2016 at 11:36 AM

Tried-And-True Marketing Tactics You Should Try in 2016

When you are busy running an outdoor power equipment dealership, it can be hard to find time to take on the task of marketing. We often push it to the back burner because of the varying degrees of trial and error it requires to get results from our efforts. Since time is money and we can’t waste what little resources we have to spare, KPM has compiled a tried-and-true list of tips and tricks to augment your dealership's marketing efforts. If you want to increase awareness and drive more traffic to your dealership, try some of these marketing tactics.

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Topics: outdoor power equipment, advice, marketing, Dealership

Getting Outside of Your Business Can Help You Grow Your Outdoor Power Equipment Dealership

Posted by Ken Schneider on January 4, 2016 at 5:18 PM

Most outdoor power equipment dealers contain their business inside their four walls, and they wait for potential customers to come inside the dealership. They have created a comfort zone where they feel at ease completing the same day-to-day tasks that have always been on the agenda. While that process may keep these dealerships in business, it by no means guarantees a large amount of success or growth.

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Topics: outdoor power equipment, Sales, Networking, Dealership

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Being an outdoor power equipment retail business is different than most other retail environments. Read our blog to get useful tips and advice that will help you overcome challenges and identify opportunities to grow your business.

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