David Dollard recently wrote about a few great tips to help dealers increase their profitability in his blog post. Here are a few suggestions on how to protect and possibly increase your profit margins.
The most successful dealers can differentiate themselves from the competition (other independently owned dealers and the big box stores) and do not compete using price as a primary differentiator. Instead, they consistently deliver a unique bundle of services and are willing and able to invest the time, money and energy in promoting themselves as their own brand. Competing on price only, or entering "the race to the bottom," may reap a short-term benefit, but flies in the face of long-term existence.