KPM Blog

Once upon a time, a business’s identity consisted of three things: the geographic area they served, what they said about themselves in their advertising, and the experiences their customers shared via word of mouth. Those three facets combined became the business’s at-large reputation.

But in the Internet age, things have changed just a bit. These days, a business’s identity is automatically linked to its online reputation—basically a digital version of its identity.

Topics: advice, social media, marketing, reviews, negative reviews

Social media is playing a larger role in driving traffic to retail businesses.  Not only are more people engaging with brands on social media networks, but social media is also impacting how your business ranks on Google.  Potential customers may do an online search before deciding which OPE dealerships to visit.  It’s vital to capitalize on the growing significance of social media – so we put together a few tips to start with.

Topics: dealer, retailer, advice, social media