KPM Blog

Barry Knauer

Barry Knauer has been in the OPE industry for over 40 years. The last seven years have been with KPM as a territory manager. Before this Barry served 30 years as executive marketing manager for another OPE distributor. Barry's responsibilities included advertising and marketing support to over 700 independent dealers in the mid-Atlantic and Northeast region. His expertise incorporates sales promotions, dealer programs and brand development and more. Prior to this Barry spent three years developing an OPE department for a large hardware store. The many years of experience at various levels allows Barry to understand and support the needs of independent dealers. Barry has a great compassion the help dealers grow profitably.

Recent Posts

Marketing Tips For Outdoor Power Equipment Dealerships

Posted by Barry Knauer on January 22, 2016 at 11:36 AM

Tried-And-True Marketing Tactics You Should Try in 2016

When you are busy running an outdoor power equipment dealership, it can be hard to find time to take on the task of marketing. We often push it to the back burner because of the varying degrees of trial and error it requires to get results from our efforts. Since time is money and we can’t waste what little resources we have to spare, KPM has compiled a tried-and-true list of tips and tricks to augment your dealership's marketing efforts. If you want to increase awareness and drive more traffic to your dealership, try some of these marketing tactics.

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Topics: outdoor power equipment, advice, marketing, Dealership

Attracting new customers to your dealership

Posted by Barry Knauer on July 21, 2015 at 12:07 PM

Attracting new customers is critical for your dealership’s growth.   Annually, up to 15% of your consumer base may move or hire a professional landscaper. Commercial customers may retire or move to another location. However, methods to attract new customers can be very expensive. Here are a few ways to maximize your dollars.

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Topics: website, curb appeal, customer attraction, signage

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Being an outdoor power equipment retail business is different than most other retail environments. Read our blog to get useful tips and advice that will help you overcome challenges and identify opportunities to grow your business.

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