KPM Blog

Creating Great Culture Makes For a More Successful Company

Posted by Glenn Beyerl on December 18, 2015 at 7:22 AM
Find me on:


An organization’s culture is developed, in most cases, through the activities of the people involved over time. The activities, by way of only a few examples may be:

  • The way people speak to one another
  • How they serve a customer
  • The backdrop behind how decisions are made
  • Empathy for customers and each other
  • Or, from a long history of processes, procedures and policies

Sometimes a culture is borne out of an organizational creed, mission statement, prayer, or the leader in the organization.

It is entirely viable that a culture can attract people in the examples noted. “ABC company is a great company to work for,” one might hear. Do they pay high compensation? Do they give a lot of time off?

Maybe, but it is more likely that ABC’s culture is attractive and resonates with its employees.

Google continues to rank as the #1 best company to work for six years running. Why? Google offers tangible and intangible benefits like state-of-the-art workplace setting, collaborative environment, on-site restaurants and cafes, free flow of communication and a commitment to innovation. All these things help create the culture of Google. And, a correlation can be made between great culture and financial success. In the example of Google, its stock price has seen a 50% increase since the start of the year.


Click to see a larger version above

We don’t often hear about a bad culture. Organizations with a negative culture, or one of confusion, for example, ordinarily do not last very long, or at least in such a state. Changes in leadership or management, while not always stated, are often made to create cultural change.

Companies that define their culture, communicate it to their employees, and make it a practice to check in on it [culture] tend to do best at retaining great employees and clients as well as attracting top talent.

In my experience, the most successful OPE dealers embody a culture that is inclusive and customer-minded. When you walk into their dealership, you sense a positive environment where the staff are empowered and feel invested in the business and the customer’s success.

So, while OPE dealers won’t be opening on-site cafes any time soon, there are lessons to be learned from the Google’s of the world. If you foster a culture where people feel welcome and are encouraged to collaborate and speak openly about ways to improve your retail operation, you’ll end up with a company where people want to spend their time and do their best work.



Topics: business, advice, small business, culture

Stay in the Know

Keep up with the latest news

Being an outdoor power equipment retail business is different than most other retail environments. Read our blog to get useful tips and advice that will help you overcome challenges and identify opportunities to grow your business.

Our blog posts will include:

  • Industry news you can use
  • Practical tips to improve your business
  • Valuable tools that will differentiate you from the competition
  • Business advice tailored to outdoor power equipment dealers

Subscribe to our Blog Updates

Recent Posts