KPM Blog

Lower pricing and more products don’t translate into successful dealers

Posted by Glenn Beyerl on July 1, 2015 at 6:27 PM
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Successful Dealers

The most successful dealers can differentiate themselves from the competition (other independently owned dealers and the big box stores) and do not compete using price as a primary differentiator. Instead, they consistently deliver a unique bundle of services and are willing and able to invest the time, money and energy in promoting themselves as their own brand. Competing on price only, or entering "the race to the bottom," may reap a short-term benefit, but flies in the face of long-term existence.

Quality Product Lines

There are dealers who carry a "rainbow" of product lines. But we are beginning to see at least some dealer migration back to fewer, but more significant, product linesThe costs of staying up-to-date with product offerings, keeping technicians trained and managing inventory add up, and infrequently generate incremental sales or service volume to justify the costs to get there. So, be sure you know which products will generate more (profitable) business for your dealership.  If you'd like help figuring out which products make sense for your business, fill out the form below. 


Topics: dealer, outdoor power equipment, pricing strategy, race to the bottom

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