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Once upon a time, a business’s identity consisted of three things: the geographic area they served, what they said about themselves in their advertising, and the experiences their customers shared via word of mouth. Those three facets combined became the business’s at-large reputation.
But in the Internet age, things have changed just a bit. These days, a business’s identity is automatically linked to its online reputation—basically a digital version of its identity.
Tried-And-True Marketing Tactics You Should Try in 2016
When you are busy running an outdoor power equipment dealership, it can be hard to find time to take on the task of marketing. We often push it to the back burner because of the varying degrees of trial and error it requires to get results from our efforts. Since time is money and we can’t waste what little resources we have to spare, KPM has compiled a tried-and-true list of tips and tricks to augment your dealership's marketing efforts. If you want to increase awareness and drive more traffic to your dealership, try some of these marketing tactics.
An organization’s culture is developed, in most cases, through the activities of the people involved over time. The activities, by way of only a few examples may be:
- The way people speak to one another
- How they serve a customer
- The backdrop behind how decisions are made
- Empathy for customers and each other
- Or, from a long history of processes, procedures and policies
Sometimes a culture is borne out of an organizational creed, mission statement, prayer, or the leader in the organization.
It is entirely viable that a culture can attract people in the examples noted. “ABC company is a great company to work for,” one might hear. Do they pay high compensation? Do they give a lot of time off?
According to the Bureau of Labor Statistics, the number of small business births is exceeding the exit rate of companies, or company closures—a positive trend we haven’t seen since 2007. With increasing competition, how can your small business stay ahead of the pack?