Starting The Process

Have you been debating whether or not to expand your client base to include municipal and government entities? While this may seem like the perfect way to expand your profits, pursuing this type of customer is not for every outdoor power equipment dealership. Many dealers do not have the staff, equipment, and time to successfully roll out a plan to follow up on this type of business. Like most business projects, it pays to start slow and ramp up if you start to see success. If your business can handle the new influx of work, then here are some tips to successfully engage potential municipal and government clients.

We cannot begin a conversation about a customer-centric business approach without first defining “customer centric.” To make it simple, it is putting the customer at the center of your business. Understanding what the customer needs and putting them first creates long lasting business value.

In order to develop a customer-first approach, get to know your customers and ask them these questions.

• What goals are they looking to achieve with a new piece of equipment?
• What challenges are they currently facing with their existing equipment?
• How are these challenges impeding their success?
• What would success look like to them?

Be Proud of Your Business Impact 

When asked about your business or what type of work you do, how do you respond? Is it, “we sell lawn mowers,” or “I work for so and so and I fix mowers?” Why are we so modest when talking about our chosen business ventures or careers? Are we embarrassed? Well, of course not.