KPM Blog

How dealers can benefit from having a business management system

Posted by Guest Blogger - Joe Miller on October 8, 2015 at 4:01 PM

KPM's first guest blog post comes to us this week from Joe Miller, the Marketing Director at c-Systems Software, Inc.  Joe is an outdoor power equipment industry leader in software, and works closely with KPM on a host of dealer-focused enhancements to c-Systems’ BMSClick here to read more about Joe.

According to various industry surveys, at least 50 percent of outdoor power equipment dealers still do not utilize a computerized business management system (BMS). This is not to say that these same businesses do not have any type of computer system, as many dealers do have computers to access the Internet, conduct parts look-up, submit and receive email or generate office documents. These same surveys indicate that the most successful dealers (by dollars and size) utilize “industry-specific” BMS at their dealerships.

Does this mean you must have an industry-specific business management system to be successful in the outdoor power equipment industry? No, but it does indicate that a BMS could factor heavily into the successful operation of your business.

Here are some reasons why you should consider adding a computerized business management system to your business:

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Topics: dealer, business, technology

Five simple tips to leverage social media for OPE dealerships

Posted by Jesse Hellyer on September 11, 2015 at 11:37 PM

Social media is playing a larger role in driving traffic to retail businesses.  Not only are more people engaging with brands on social media networks, but social media is also impacting how your business ranks on Google.  Potential customers may do an online search before deciding which OPE dealerships to visit.  It’s vital to capitalize on the growing significance of social media – so we put together a few tips to start with.
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Topics: dealer, retailer, advice, social media

Shoppers Prefer Local Retail Businesses over National Chains

Posted by Jesse Hellyer on August 31, 2015 at 12:09 PM

According to eMarketer, online shoppers surveyed prefer to shop local retail businesses, primarily due to the level of personalization and customer experience. “More than nine in 10 said local businesses were more trustworthy and better at treating them fairly, and a similar percentage said they were better at customer service overall."

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Topics: dealer, what do my customers want, business, website, customer attraction, ope, brick and mortar, technology

Fall Clean Up

Posted by Bob Consalvi on July 28, 2015 at 10:43 PM

Soon, the leaves will be falling causing a frenzy among landscape contractors to get their customers’ properties cleaned up before the snow flies. Be prepared to help your customers and make the most of this selling opportunity.

Here are some tips to maximize sales.

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Topics: dealer, fall, truckloader, blower, debris, leaves, vacuum

Protect your profit margins

Posted by Rick Favata on July 17, 2015 at 12:20 PM

David Dollard recently wrote about a few great tips to help dealers increase their profitability in his blog post.  Here are a few suggestions on how to protect and possibly increase your profit margins.

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Topics: dealer, pricing strategy, preferred customer, monthly payments, profit

3 ways to increase your profitability

Posted by David Dollard on July 14, 2015 at 5:08 PM

Here are two suggestions from KPM dealers that may work for your dealership – and a tip from KPM.

Dealer Suggestion #1 - Use retail financing plans and the associated monthly payment

By marking the equipment you have on your floor with a monthly payment, it helps a potential customer “budget” the purchase. Be sure to include the appropriate sales tax and then use the monthly payment factor provided by the retail finance company.

Some equipment manufacturers have formatted hang tags that are customizable and printable. If you can, try not to handwrite them. Research shows customers are less likely to haggle over price when the tag is printed.

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Topics: dealer, outdoor power equipment, profit

Don't keep your business a secret...

Posted by Glenn Beyerl on July 10, 2015 at 5:55 PM

Be Proud of Your Business Impact 

When asked about your business or what type of work you do, how do you respond? Is it, “we sell lawn mowers,” or “I work for so and so and I fix mowers?” Why are we so modest when talking about our chosen business ventures or careers? Are we embarrassed? Well, of course not.

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Topics: dealer, customer, business

Lower pricing and more products don’t translate into successful dealers

Posted by Glenn Beyerl on July 1, 2015 at 6:27 PM

Successful Dealers

The most successful dealers can differentiate themselves from the competition (other independently owned dealers and the big box stores) and do not compete using price as a primary differentiator. Instead, they consistently deliver a unique bundle of services and are willing and able to invest the time, money and energy in promoting themselves as their own brand. Competing on price only, or entering "the race to the bottom," may reap a short-term benefit, but flies in the face of long-term existence.

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Topics: dealer, outdoor power equipment, pricing strategy, race to the bottom

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Being an outdoor power equipment retail business is different than most other retail environments. Read our blog to get useful tips and advice that will help you overcome challenges and identify opportunities to grow your business.

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