KPM Blog

Maximizing marketing investments at your dealership...

Posted by Jesse Hellyer on June 11, 2021 at 10:13 AM

You are the key to uncovering your return!

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Topics: dealer, advice, marketing

How should I handle negative online reviews?  

Posted by Guest Blogger - True Radius Marketing on February 3, 2020 at 4:00 PM

Once upon a time, a business’s identity consisted of three things: the geographic area they served, what they said about themselves in their advertising, and the experiences their customers shared via word of mouth. Those three facets combined became the business’s at-large reputation.

But in the Internet age, things have changed just a bit. These days, a business’s identity is automatically linked to its online reputation—basically a digital version of its identity.

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Topics: advice, social media, marketing, reviews, negative reviews

Engage Your Customers Through Email

Posted by Scott Redan on March 25, 2016 at 3:45 PM

 

Email Marketing

You are currently selling products and services to your consumer base on a daily basis. They like doing business with you, and you have a lot of repeat customers. Have you ever thought of using them to solidify relationships, and increase sales and referrals? Why not use the information you currently have to improve your bottom line by keeping your customers engaged and aware of business trends and promotions?

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Topics: outdoor power equipment, marketing, Dealership

Marketing Tips For Outdoor Power Equipment Dealerships

Posted by Barry Knauer on January 22, 2016 at 11:36 AM

Tried-And-True Marketing Tactics You Should Try in 2016

When you are busy running an outdoor power equipment dealership, it can be hard to find time to take on the task of marketing. We often push it to the back burner because of the varying degrees of trial and error it requires to get results from our efforts. Since time is money and we can’t waste what little resources we have to spare, KPM has compiled a tried-and-true list of tips and tricks to augment your dealership's marketing efforts. If you want to increase awareness and drive more traffic to your dealership, try some of these marketing tactics.

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Topics: outdoor power equipment, advice, marketing, Dealership

Kick Start 2016 with Revenue Generating Ideas for Your OPE Dealership

Posted by Jesse Hellyer on January 20, 2016 at 4:05 PM

This past year, KPM worked with Alex Goldfayn to incorporate some of his Evangelist marketing ideas into our own business. One specific thing that Alex explains to his clients is how to incorporate client testimonials into your company’s communications.

Recently, Alex gave this webinar to his past and current clients as a kickoff for 2016. I wanted to share this with our blog readers. Maybe you can find value in Alex’s ideas for your own OPE business.

Highlights from the webinar include:

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Topics: ideas for 2016, marketing, referrals, testimonials

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Being an outdoor power equipment retail business is different than most other retail environments. Read our blog to get useful tips and advice that will help you overcome challenges and identify opportunities to grow your business.

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