You are the key to uncovering your return!
Once upon a time, a business’s identity consisted of three things: the geographic area they served, what they said about themselves in their advertising, and the experiences their customers shared via word of mouth. Those three facets combined became the business’s at-large reputation.
But in the Internet age, things have changed just a bit. These days, a business’s identity is automatically linked to its online reputation—basically a digital version of its identity.
Topics: advice, social media, marketing, reviews, negative reviews
Email Marketing
You are currently selling products and services to your consumer base on a daily basis. They like doing business with you, and you have a lot of repeat customers. Have you ever thought of using them to solidify relationships, and increase sales and referrals? Why not use the information you currently have to improve your bottom line by keeping your customers engaged and aware of business trends and promotions?
Topics: outdoor power equipment, marketing, Dealership
Tried-And-True Marketing Tactics You Should Try in 2016
When you are busy running an outdoor power equipment dealership, it can be hard to find time to take on the task of marketing. We often push it to the back burner because of the varying degrees of trial and error it requires to get results from our efforts. Since time is money and we can’t waste what little resources we have to spare, KPM has compiled a tried-and-true list of tips and tricks to augment your dealership's marketing efforts. If you want to increase awareness and drive more traffic to your dealership, try some of these marketing tactics.
Topics: outdoor power equipment, advice, marketing, Dealership
This past year, KPM worked with Alex Goldfayn to incorporate some of his Evangelist marketing ideas into our own business. One specific thing that Alex explains to his clients is how to incorporate client testimonials into your company’s communications.
Recently, Alex gave this webinar to his past and current clients as a kickoff for 2016. I wanted to share this with our blog readers. Maybe you can find value in Alex’s ideas for your own OPE business.
Highlights from the webinar include:
Topics: ideas for 2016, marketing, referrals, testimonials