KPM Blog

Shoppers Prefer Local Retail Businesses over National Chains

Posted by Jesse Hellyer on August 31, 2015 at 12:09 PM

According to eMarketer, online shoppers surveyed prefer to shop local retail businesses, primarily due to the level of personalization and customer experience. “More than nine in 10 said local businesses were more trustworthy and better at treating them fairly, and a similar percentage said they were better at customer service overall."

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Topics: dealer, what do my customers want, business, website, customer attraction, ope, brick and mortar, technology

Attracting new customers to your dealership

Posted by Barry Knauer on July 21, 2015 at 12:07 PM

Attracting new customers is critical for your dealership’s growth.   Annually, up to 15% of your consumer base may move or hire a professional landscaper. Commercial customers may retire or move to another location. However, methods to attract new customers can be very expensive. Here are a few ways to maximize your dollars.

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Topics: website, curb appeal, customer attraction, signage

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