KPM Blog

According to eMarketer, online shoppers surveyed prefer to shop local retail businesses, primarily due to the level of personalization and customer experience. “More than nine in 10 said local businesses were more trustworthy and better at treating them fairly, and a similar percentage said they were better at customer service overall."

Topics: dealer, what do my customers want, business, website, customer attraction, ope, brick and mortar, technology

Want to change or expand the product mix at your dealership but don’t know when to start the transition?  The best time to take on a new lawnmower line tends to be sometime between late summer and late fall (September – December).

On the flip side, the best time to take on a new winter line, such as plows and/or sanders, is sometime between April and July.

This timeframe gives the owner, employees, and managers an opportunity to learn and get acclimated with the new brand four to seven months before pre-season selling starts.

Topics: supplier, what do my customers want, how to decide, product lines

Key Factors Contractors Consider

Over 90% of landscape contractors surveyed pointed to three key factors that influence their buying decision when purchasing equipment: Durability/Reliability, Productivity/Performance, and Brand Loyalty.

Topics: green industry pros, what do my customers want, contractors, how to decide, survey