Want to change or expand the product mix at your dealership but don’t know when to start the transition? The best time to take on a new lawnmower line tends to be sometime between late summer and late fall (September – December).
On the flip side, the best time to take on a new winter line, such as plows and/or sanders, is sometime between April and July.
This timeframe gives the owner, employees, and managers an opportunity to learn and get acclimated with the new brand four to seven months before pre-season selling starts.
Key Factors Contractors Consider
Over 90% of landscape contractors surveyed pointed to three key factors that influence their buying decision when purchasing equipment: Durability/Reliability, Productivity/Performance, and Brand Loyalty.